
Beyond the New HCAHPS Questions
Improving Data Collection: The 5 HCAHPS Changes for 2025 that Go Beyond the Questions
Read time: 4 minutes
Longer Data Collection Period
The HCAHPS survey data collection period will be extended from 42 to 49 days to allow for more complete participation.
Susan Edgman-Levitan P.A., Executive Director of the John D. Stoeckel Center for Primary Care Innovation at Massachusetts General Hospital and principal investigator for the AHRQ’s CAHPS study, discussed the HCAHPS changes on Becker’s Healthcare Podcast.
“We want to do everything possible to get the best response rates we can, and make sure that we're hearing from all patients,” Edgman-Levitan said. “Especially patients that might be underrepresented in survey research.”
According to Edgman-Levitan, responses tend to be biased towards those who have the best experiences. That bias declines with an extended collection period.
“The longer the surveys are in the field, the more accurate data we get because the people that had the most negative experiences tend to respond at the very end,” she said.
The research team also predicts better representation of other groups that are traditionally underrepresented in surveys — including racial minority groups and seniors over age 75.
The takeaway: Hospitals may see scores decrease as more patients with negative experiences report. Use the data to address the root causes of patient dissatisfaction, paying special attention to underrepresented groups. This can help improve your HCAHPS scores as well as patient engagement in their healthcare.
Limit to Supplemental Questions
Previously, hospitals were allowed to add any number of questions to the survey. Now, they will be limited to 12 supplemental questions.
This change is intended to keep the survey data relevant by focusing the questions on the most critical topics affecting the patient experience. Shortening the survey should also increase response rates.
“In some instances, people add many, many more items to HCAHPS and that definitely has affected the quality of the data, the response rates, and also the populations that we're hearing from,” Edgman-Levitan said.
The takeaway: Better questions (and response rates) mean a better picture of the true patient experience. Prioritize your supplemental questions to those that give you the best insights into your hospital’s patient experience and engagement, then respond quickly to the feedback.
New Proxy Responses
Caregivers’ voices matter, too. While patients are still encouraged to respond if they can, the new rule allows another person, like a caregiver, to complete the survey. According to the 2024 CMS final rule, the new HCAHPS supports the National Quality Strategy goal to “bring patient voices to the forefront by incorporating feedback from patients and caregivers.”
The takeaway: It is more important than ever to consider those close to the patient when teaching and providing care. A caregiver’s experience during a loved one’s hospitalization may influence their responses.
How we can help you: Patient Guide Solutions offers Care for Caregivers as part of our Patient Resource Library. This resource can be included in your custom Patient Guide to help your patients’ caregivers take care of themselves while also caring for the patient.
Language Preference Requirement
Starting in 2025, hospitals must inform their survey vendor what language the patient prefers to speak during their hospital stay, and vendors must use the official Spanish translation of the HCAHPS survey if that is the patient’s preference.
Sixty-eight million people reported speaking a language other than English at home as of the last census. Of those, 42 million spoke Spanish. While HCAHPS surveys have been translated before, this requirement should help ensure that Spanish-speaking patients are fairly represented and don’t slip through the cracks.
The takeaway: Be sure you have a process for collecting your patients’ preferred language information. Take a look at how patients experience hospitalization at your facility when English is not their first language.
How we can help you: Patient Guide Solutions offers Spanish translations of our Patient Engagement Guides and Patient Resource Library articles to help your Spanish-speaking patients engage in their healthcare journey. We can also create a custom Spanish Patient Guide for your hospital.
New Survey Modes
HCAHPS brings the survey into the digital age with email administration options for 2025.
Consumers are accustomed to doing nearly everything digitally, and around 98% of Americans own a smartphone. To align with this digital lifestyle, the new web-first survey modes administer the survey by email followed by mail, phone, or both for those with no response.
The research found that of all survey modes examined, response rates were highest in web-mail-phone. Plus, adding the web mode also improved the survey’s representation of traditionally underrepresented groups.
The takeaway: With higher response rates and better representation, be sure to address diverse patient needs, especially when educating. Also, make sure you have a reliable process for collecting email addresses to get the best responses with web modes.
How we can help you: Our easy-to-read Patient Guides enhance health literacy and include links to our online content on many key topics to help patients understand more about their healthcare while in the hospital and during their recovery at home (which helps reduce readmissions).
Conclusion
The new HCAHPS brings greater diversity and inclusivity to our understanding of the patient experience. These changes may impact your scores, but they present valuable opportunities for hospitals to address root causes, serve underrepresented groups, and ensure every voice is heard — from both patients and caregivers.
Patient Guide Solutions can support your work towards inclusivity and engagement. If you don’t already have our Patient Engagement Guides for your hospital, request a sample here, and we’ll get right to work on a custom Patient Guide for you.
Want to Read More?
A full discussion of the HCAHPS survey changes is available in the CMS final Quality Assurance Guidelines. The survey and associated changes are developed through extensive research, testing, focus groups, and public commentary. You can learn more about its development and read commentary discussion in the CMS 2024 final rule.
Big changes came to the HCHAPS survey on January 1, 2025. You have probably heard the buzz about the new questions, but that isn’t the only update. The HCAHPS project team also made a number of administration changes designed to make the survey more relevant and to help capture data from underrepresented groups.
Read on to learn more about the changes and understand how these changes could influence your scores.